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  • paperdaisies
    • Feb 19, 2020
    • 2 min read

Understanding a Wedding Brand

What is a wedding brand?


A wedding brand refers to a cohesive visual story that is woven throughout the wedding experience. Often introduced with the Save the Date, a good brand will repeat important elements to build its identity and set the tone of the wedding. When successfully applied, guests will begin to identify and understand the overarching theme, even before they arrive.

Inspiration for the wedding brand or wedding theme can come from a variety of places. Some couples may draw inspiration from trips they’ve taken together, perhaps an engagement in Paris. Others may choose to build their wedding theme around the event season.




Many couples choose to have custom monograms designed. These work like logos of big brands and are often woven throughout all paper products.





And yet others are influenced by specific florals, patterns or a simple modern motif that may guide a strong theme throughout.



Once the design inspiration for the wedding brand is developed it will be applied throughout. Oftentimes the design is introduced with the Save the Dates. It may just be through color or script fonts. The invitations will certainly be a place where the wedding brand is further introduced if not strongly carried through.


In the days leading up to the event you’ll often see elements of the brand used in the welcome boxes for guests. It will show up on the box tags as well as stickers for branded items inside.


On the wedding day you’ll see the wedding brand carried throughout in the signage, programs and menus. You’ll also see it in napkins, koozies, cups and matches.

Visit our online shop for wedding brand inspiration or to see how it can be applied throughout!

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  • paperdaisies
    • Dec 19, 2019
    • 2 min read

Paper Trends for 2020

Updated: May 28, 2020


The holiday season is finally upon us and you know what that means; we are heading straight into engagement season! As the new year approaches, we are reflecting on 2019 and looking forward to the stationery trends of 2020.

We’ve compiled our predictions of what our brides and grooms will love in 2020!


1. Bright, bold colors


2019 was the year of dusty blues and gray tones. While we are still loving these muted hues, we have seen a huge uptick in couples choosing bright tones for a pop of color. Whether it be hot pink edge painting or bold yellow watercolor flowers, we’re predicting that wedding stationery will becoming a lot more colorful in 2020!



2. Custom artwork


Wedding stationery has become a reflection of the couple themselves. Couples are looking for personal elements that really showcase their personalities. Many of our recent clients have opted for custom artwork of their dogs, their wedding venues, or maps of the cities where they are being married. The possibilities are endless!


3. Unexpected signage


One of our favorite weddings this year featured two llamas. Yes, you read that right, llamas at a wedding. For this project, we included a sign outlining the llama-petting etiquette. As couples are using their weddings to showcase their personalities, we are making more and more creative signage!


4. Unique escort cards and place cards


From peaches, tequila shots, or shimmery agate slices, couples are choosing to be more creative with letting their guests know where to sit. We’re predicting that escort card and place cards will become even more unique in 2020.


5. Wax seals


Wax seals have made a huge comeback! While 2019 was full of wax seals, we expect to see even more in 2020. Wax seal designs span from custom monograms to leaf or flower elements. Couples will want their wax seals to be used in less traditional ways as well, like in seating chart displays or atop their wedding day programs.



Now that you've had a glimpse into what's telling for the new year, let your imagination go wild. And when you need help on streamlining your design, we're here for you!

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  • paperdaisies
    • Dec 9, 2019
    • 3 min read

Ways to Print Your Wedding Stationery

Updated: Mar 3, 2020


Elegant, textured, and timeless. Classy, colorful, and fun. Engraving, embossing, and debossing... The options are endless! But, deciding on a print style can feel a little overwhelming, especially since they can sound similar by name. So, what exactly is what? We’re delighted to simplify it for you.



Engraving


The appearance is raised letters and high detailed texture on the front, while bruised and willowed on the back. But don’t get turned off by the term “bruised!” It’s actually a very beautiful aesthetic. Quite luxurious!


Text or an image (like your initials or wedding crest) is etched into a metal plate. That recession is then filled with ink and stamped onto paper with heavy pressure of about a few thousand pounds.


Engraved invitations are used for traditional appeal. That timeless touch is priceless and so worth the expense!




Embossing


Embossing creates raised letters on the front, but also clean and reversed impression on the back. This style is dearly appreciated for its timelessness, and the aesthetic is strong and clean.


Embossing creates defined textured to the paper by pressing text and design into paper. It also requires an etched metal plate, but color is usually secondary to the process. Blind embossing (inkless) is usually preferred because of its sophistication; however, colored embossing is still attractive!



Debossing


The look is deep texture of letters on the front, embossed appearance on the back. Although strong in effect, debossing can also be timeless yet it screams formidable personality! Quite resembling to the strength of love.


A sheet of paper is sandwiched between two metal plates, one with your design and the other to receive that design into. Since the first plate is pushing the design into the paper, the other plate needs to be able to hug and hold that impression.


Like embossing, blind debossing is preferred. Color is secondary but not at all impossible!



Letterpress – blind, inked or foiled


It creates light impression of text or image on the front, flat and smooth on the back. This style is more modern and trending but can appear traditional depending on your font of choice.


A metal plate with your etched design is kept stationery, ink is rolled onto it, and then is met with paper for stamping. The impression is not as heavy or textured as emboss or deboss, but still impressive nonetheless!



Foil Stamping


Depending on your preference, flat or light impressions are made on the front, and is smooth on the back. If you want the shine, shimmer, and extra glam, this is your pick! Foil stamping is versatile and can add flare and luxury, but also simplicity and elegance to your invitation.


This process is quite similar to engraving or letterpress in that a metal plate and pressure is applied to paper. Except, the plate has to be heated before the foil is applied and sealed to paper.



Flat Printing


No impressions are made on the front or back, and it remains smooth all the way through. An invitation does not only or always need any of the above print styles to make a statement. Flat printing speaks to simplicity – a thing unmatched.


Invitations are digitally printed through a computer file. Details show up cleanly and crisp. The detail in the artwork is sometimes so accented that it sometimes can have a slight appearance to that of engraving!



Here's a fun video of Lisa explaining print styles. You'll even be able to see some examples in movement!


Hopefully you’re feeling a bit more studied on these print styles and can now understand the differences and worth in each one. And can you mix and match styles? Of course, you can! Our studio is filled with highly versed designers who can guide you even further based on your taste. Contact us if you would like to schedule a consult and check out our portfolio for more examples!

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